EXECUTIVE- SUMMARY The primary objective of this throw is based on a methodological study, as it required to me to understand Indian consumer air related to the coronations in joint funds. To execute the knowledge, I like to study about the mutual funds and some some other popular investments options in India. Thus the offset part of the project based on learning the undermentioned in lucubrate: ? About Religare ? Product and operate of Religare ? function and charges provided by Religare ? Consumer behavior ? psychoanalysis of Investors profiles ? near popular Investments options in India ? Mutual gold ? Market stare and seek. After undergoing the schooling about the overlaps and operational features. I started exploring the product and contact the potential customers by way of tele callings, emails, corporate presentations, itinerary shows and by organisation canopy. My primary aim was to give advance options to the prospective customers by offering them products specialized features and its unique unmatchable qualities in the services provided by Religare securities limited.

OBJECTIVE OF THE STUDY The objective of this research and come off is to know the Indian consumers behavior related to the investment in Mutual Funds. In this research & survey firstly I well-tried to analyze the various popular investment options useable in India, and their strengths and weaknesses. Apart from this I also tried to mystify out the investors thinking, preferences on the basis of demographical, geographical and psychographic segmentation. secondly I tried to find o ut factors influencing the investment deter! mination of the consumer. Some of these factors that are considered are risk and returns, Mutual Funds Company, schemes, trader influence, attractive features and impressive advertising during investment in mutual funds. As positioning and advertisement are considered to be the major forces behind investment decisions of...If you want to get a liberal essay, order it on our website:
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